Branding
A brand identity is so much more than a logo. Colours, typography, supporting icons and illustrations can all factor into a brand experience. Since all of that is hard to showcase on one page, this page showcases a few of the logos I’ve created.
Clients
Little Jo Berry’s, Girls+ Rock Ottawa, Marchdale Massage, Cindy’s Walk & Sit, Parkdale Food Centre, Women’s and Sexuality Studies Student Association
The ByWard Market is Ottawa’s number one tourist attraction and I was lucky enough to get to design the logo for the Byward Market District Authority. We took inspiration from the Byward Market’s iconic building, Heritage Hall and developed a logo that speaks to the history of the market while maintaining a modern, but approachable, style.
This logo was created as a more functional version than the beautiful hand-painted logo the shop originally opened with and still uses on some marketing materials. It’s pink, it’s fun, and it incorporates a bit of the retro aesthetic that the shop embodies.
Girls+ Rock Ottawa was a volunteer-run community organization that provides music-based programming to foster empowerment, inclusivity and community to girls, women, femmes, trans, non-binary, two-spirit, and gender non-conforming folk (GWFTNB2SGNC+). I created their logo and website in 2017 and was inspired by the idea of the “big guitars” helping out the “little guitars” in the program.
Baked From Scratch is a local bakery in North Gower specializing in beautifully decorated cookies, stroopwaffels, tarts and many other tasty treats. Their cookies are so colourful, they wanted a minimal, black and white logo so their packaging wouldn’t compete with their beautiful products.
Kidical Mass Ottawa is part of a growing international movement that calls for safe streets for kids, which are, in turn, safe streets for everyone. We came up with a logo that was fun and playful, built from hand-lettered text and an icon that speaks to bike safety and is child-friendly.
HarpSparks is a new music festival in Ottawa celebrating harp music. They wanted something dynamic, visually eye-catching and fresh. We wanted to celebrate the form of the harp without feeling too traditional.
Plant Deco was a family-run plant store that wanted to draw on the feelings of the art deco architecture and colouring of Miami. We decided on using a mix of fonts inspired by that look and feel and a tropical, but modern, colour theme with some simplified plant elements.
Bangin’ Balloons is an Ottawa balloons stylist who creates the most amazing balloon installations, garlands and bouquets. She wanted a brand that felt vintage, but still fresh and vibrant. The van was a statement branded piece that was a functional delivery van for their product but also acted as a moving advertisement around Ottawa.
Marchdale Massage is a massage therapy business in Kanata. The client wanted to use a dark, calming colour pallette rooted in charcoal, black and hints of gold and cream to match the interior of their space. The icon is meant to feel botanical with a spinal influence.
I created this logo for a local dog-walking company in Centretown. We wanted to create a design that felt warm and inviting for all dog owners. Since the brand will mostly be used on Instagram, I created some fun Instagram story templates and backgrounds for posts with a pattern of unique doggy illustrations.
ArtsPark is a vibrant neighbourhood festival that celebrates the wonderful arts community in Wellington West. This wordmark was created to feel fun and include a nod to the pillars of music and visual arts.
This logo was created for a popular diner-themed pop-up at Little Jo Berry’s. The client wanted a retro feeling logo that evokes the idea of the large neon diner signs from the 1950s. And who doesn’t love a weiner dog ;)
I created the “Bangin’ Balloons,” “ArtsPark” and “Plant Deco” logos while working at Character Creative.